- For Print
- July 4, 2012
Ʊ., Ltd. (Headquarters: Tokyo, President & CEO: Haruo Naito, “Ʊ”) announced today that it will launch Chocola BB® Fresh II (designated quasi-drug, 50mL), a nutritional vitamin B complex drink, in Japan on Monday, July 9.
Chocola BB Fresh II is a Chocola BB Drink Series product that contains the right balance of B-complex vitamins, amino acids and other ingredients necessary for people suffering from physical fatigue. The drink is a new and improved version of Chocola BB Fresh with enhanced fatigue-fighting effects. Although Chocola BB Fresh II includes the same amounts of B-complex vitamins, which are important in relieving tiredness, as the original product, it also contains higher amounts of taurine and glycine as well as two additional new ingredients-L-arginine hydrochloride and L-lysine hydrochloride. Furthermore, the number of calories, which females pay close attention to, has been reduced to just 8.8 kcal per bottle, and the packaging, which now features a newly designed pink label and bottle cap, was revamped in order to appeal more to the female population.
Ʊ hopes that consumers will turn to Chocola BB Fresh II whenever they feel tired during the course of their busy professional and private lives. Other vitamin drinks designated as quasi-drugs and marketed by the company include Chocola BB Royal 2 and Chocola BB Light 2.
Ʊ will continue to pursue the development of new Chocola BB Drink Series products that address the diversified needs of consumers as it seeks to create a market for female-oriented drink products.
[ Please refer to the following notes for a product outline and photograph ]
Media Inquiries:
Public Relations Department,
Ʊ., Ltd.
+81-(0)3-3817-5120
< Notes to editors >
1. Product Outline
1) Product Name:
Chocola BB® Fresh II (designated quasi-drug)
2)Ingredients:
- Active Ingredients (per 50mL bottle):
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Vitamin B2 sodium phosphate | 15 mg |
Vitamin B6 | 10 mg |
Vitamin B1 nitrate | 10 mg |
Nicotinamide | 20 mg |
Taurine | 1,000 mg |
Glycine | 50 mg |
L-arginine hydrochloride | 100 mg |
L-lysine hydrochloride | 100 mg |
Caffeine hydrate | 50 mg |
Inactive Ingredients:
Soduim benzonate, fructose, citric acid, sodium citrate, glycerin, paraben, L-menthol, flavorings, acesulfame-K, DL-alanine, erythritol, purified stevia extract, honey, propyl gallate, DL-malic acid
3) Indications and Usage
- Nutritional support (physical fatigue, during and after illness, loss of appetite, malnutrition, febrile or debilitating illnesses, during pregnancy and lactation, etc.)
- Physical revitalization
- Enhancement of weak constitution
4) Dosage and Administration
Adults (15 years and older) 1 bottle (50 mL) daily
5) Manufacturer's Suggested Retail Price (tax inclusive):
200 yen per bottle
6) Manufactured By:
Daiichi Yakuhin Kogyo Co., Ltd.
7) Marketed By:
Ʊ., Ltd.
2. Product Photograph
